SEO Strategy & Organic Growth Without The Guesswork
Eleven years building organic growth engines for startups, agencies and global brands. I bring senior SEO strategy know-how, technical guidance and quality content strategy that performs across Google, AI search and social
"Google isn't the only major search engine anymore.
If AI or Social Search can't find you, neither will a % of your future customers."
Sarah Fitz, Senior SEO Consultant
By the numbers
Clients in the past 11 years across eCommerce, Travel, Start Up & more
Hands-on SEO experience at agency level, in house, at start ups & now as an SEO consultant
I drive growth across Search Engines, AI Search & Social Search
A senior SEO partner, for brands & agencies of all sizes
Strategy first
Every engagement starts with a clear, prioritised roadmap, no busywork, no fluff.
Built to compound
I focus on the technical foundations and content that keep paying off long after we're done.
AI-search ready
From Google to YouTube to ChatGPT, your brand shows up where buyers are actually searching.
Having an outside perspective on our YouTube SEO really helped us identify gaps and internal cannibalisation that are hard to spot when you're in the thick of it. The clear guidelines and highlighted quick wins made it much easier to prioritise the work needed. The process was easy to understand, worked very well, and the support afterwards was excellent. I would absolutely work with Sarah Fitz again.
Sarah has the ability to take very complex SEO and marketing topics and distill them down into very specific, understandable problem/solution actions, outlining a roadmap and prioritising what needs to be tackled in order to improve performance.
Sarah was a pleasure to work with and always had a hands-on, logical approach to SEO strategy and priority. It's so refreshing when you work with someone who always has their eyes on data, knowing what's working and what's not and takes a smart and quick approach on how to react. She has such a strong skill set on all things organic.
Sarah is exceptional when it comes to all things SEO. During my time working with her, my knowledge of SEO grew tenfold. With Sarah's guidance, I was able to use all of the relevant tools, carry out keyword research, on-page optimisation & more which in turn drove on organic performance for multiple clients.
Recent posts
Practical takes on SEO, AI search and building organic growth that compounds.
The World Cup Has Caused Chaotic Search Trends and Behaviour on Google
The FIFA World Cup 2026 is showing us exactly how people search when they are excited, confused, late to the conversation or desperately trying to sound informed in the group chat.
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What Secret Lives of Mormon Wives Can Teach Brands About Modern SEO
Your website is not enough to control your brand narrative. It is one witness statement. Before a customer ever lands on your site, search engines, AI tools and Reddit threads have already started forming an opinion. Here is what Secret Lives of Mormon Wives can teach brands about SEO, visibility, and who really controls your story online.
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How SEO Makes Your Other Marketing Channels Stronger
SEO is not just another channel in your marketing plan. Done properly, it makes your content, paid search, social media, PR, YouTube, AI search and email marketing stronger.
Read more →Ready to see what's holding your organic performance back?
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