Senior SEO & AI Search Consultant: Senior SEO Support To Help You Become Independent.Not Dependent.
Expert SEO support that helps your business grow and gives you the confidence to own what comes next.
From Google to AI and social search, I turn complex organic growth challenges into clear priorities, practical strategies and commercially focused solutions your business can keep building on.
Not sure what you need in the world of SEO ? That's where I can help.
"Google isn't the only major search engine anymore.
If AI or Social Search can't find you, neither will a % of your future customers."
Sarah Fitz, Senior SEO Consultant
Commercial results
Organic search tied to revenue, not rankings alone.
International ecommerce growth, launch and site migration
View the work+55%Revenue year on yearGlobal mobile top-up brand, organic channel revived across 8 languages
View the work50%Of web bookings via organicIrish hospitality group, seven hotels across Dublin, Cork and Galway
View the workTop 3ChatGPT a top three organic revenue sourceB2C scale-up, AI-first content strategy tied to revenue
View the workBy the numbers
Clients in the past 11 years across eCommerce, Travel, Start Up & more
Hands-on SEO experience at agency level, in house, at start ups & now as an SEO consultant
I drive growth across Search Engines, AI Search & Social Search
Your growth. Your knowledge. Your independence.
Good SEO shouldn't leave your business permanently relying on someone else to understand what's working. I combine senior-level expertise with practical guidance, transparent reporting and strategies you can actually use.
Clarity, not complexity
Understand what matters, why it matters and which opportunities deserve your attention.
Strategy you can own
Practical recommendations, clear priorities and processes designed around how your business actually operates.
Growth that builds capability
Improve organic performance while strengthening your team's knowledge, confidence and ability to make decisions.
A partner, not a dependency
Work with me because the expertise adds value, not because your business can't move forward without it.
An investment that keeps working for your business.
You're not just investing in an SEO audit, strategy or monthly report. You're investing in stronger organic growth, clearer processes and practical knowledge that stays with your business.
My aim is to help you attract more of the right customers, make smarter decisions and build an organic channel that contributes to long-term commercial success.
The return isn't just what we grow together. It's what your business can keep building afterwards.
Sarah is exceptional when it comes to all things SEO. During my time working with her, my knowledge of SEO grew tenfold. With Sarah's guidance, I was able to use all of the relevant tools, carry out keyword research, on-page optimisation & more which in turn drove on organic performance for multiple clients.
Having an outside perspective on our YouTube SEO really helped us identify gaps and internal cannibalisation that are hard to spot when you're in the thick of it. The clear guidelines and highlighted quick wins made it much easier to prioritise the work needed. The process was easy to understand, worked very well, and the support afterwards was excellent. I would absolutely work with Sarah Fitz again.
Sarah has the ability to take very complex SEO and marketing topics and distill them down into very specific, understandable problem/solution actions, outlining a roadmap and prioritising what needs to be tackled in order to improve performance.
Sarah was a pleasure to work with and always had a hands-on, logical approach to SEO strategy and priority. It's so refreshing when you work with someone who always has their eyes on data, knowing what's working and what's not and takes a smart and quick approach on how to react. She has such a strong skill set on all things organic.
Sarah is exceptional when it comes to all things SEO. During my time working with her, my knowledge of SEO grew tenfold. With Sarah's guidance, I was able to use all of the relevant tools, carry out keyword research, on-page optimisation & more which in turn drove on organic performance for multiple clients.
Recent posts
Practical takes on SEO, AI search and building organic growth that compounds.
Black Friday SEO 2026: What to Do, What to Avoid & When to Start
A practical Black Friday SEO strategy for 2026: when to launch pages, why reading last year's results is important, how AI search is changing shopping (with insight from Kate Minogue) and how to report on revenue, not just traffic.
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The Ultimate SEO Website Migration Checklist: Expert Migration Tips to Protect Your Rankings, Traffic & Revenue
Planning a website migration? What to do before, during and after launch to protect your SEO, with free interactive checklists you can tick off, download and share.
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Can AI Write Your Whole Website? Yes. Should It? Absolutely Not!
In August 2026, Anthropic announced it was adding invisible watermarks to Claude-generated text. It’s a timely reminder that AI-written content is becoming easier to identify, but the bigger issue is what happens when businesses let AI do too much. Here’s where AI-generated website content can start hurting SEO, trust and conversions, and how to use it without losing the human touch.
Read more →Tell me what's not working.
You don't need to know which SEO service you need. Book a 30 minute call, tell me what's happening, and I'll help you work out the right next step.
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